Nielsen Television Audience Measurement
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TAM Overview

Population:

4,365,737

Panel Size:

600 panel homes

First data production:

1975 Diary, 1990 Peoplemeters

The Panel

 

Peoplemeters installed:

900 (+/- 50)

Universe:

4,090,820 (individuals aged 5+ in TV households)

Data monitored:

Terrestrial, Cable, Satellite

Data retrieval via:

Telephone line, Cellular telephone network

Products and Services

 

Databases:

Programmes, Spot

Software Packages:

Arianna

Services:

Data supply, customised & ad hoc reports, consultance & training

Data delivery:

Online, E-Mail

Main Clients

 

TV Stations:

TVNZ, TVWorks, SKY Network Television, Prime, Maori Television Services

Advertising Agencies and Media Buyers:

AdPlus, Ballantyne Group Ltd, Bullseye, Carat New Zealand, Catalyst Media, DraftFCB NZ, Flame Communications, GSL Network, Harvey Cameron Advertising, Hot Tin Roof, Immediate, J Walter Thompson International (NZ) Ltd, Lassoo Media, M2M Network, Media Buying Services, Media One, MediaCom, Mediaedge:cia, MediaR Limited, Mitchell & Partners, Mr Smith, Ogilvy, OMD NZ, Promotus, Rainmakers, SparkPhd, Starcom, Total Media, UMC, Wilson Advertising, Zenith Optimedia

Others:

ACP Media, Auckland University Of Technology, Front Page Productions, Fairfax NZ Limited, Gibson Group, Granada Productions, Greenstone Pictures, Screentime, South Pacific Pictures

Other Licensed Countries